streamline processes, manage data, and optimize marketing effectiveness
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I am an accomplished marketing operations professional with extensive experience in bridging the gap between sales and marketing to optimize strategies and drive successful, data-driven campaigns. Leveraging cutting-edge technology and actionable insights, I excel in managing comprehensive marketing tech stacks, including tools like Salesforce and HubSpot. My expertise encompasses developing and integrating efficient marketing systems, enhancing lead scoring, nurturing programs, and creating robust reporting processes.
Throughout my career, I have successfully overseen B2B prospect databases, ensuring data integrity and operational efficiency. My ability to create and manage dashboards has been instrumental in tracking ROI, managing budgets, and measuring the impact of marketing initiatives. I am adept at collaborating with demand generation and sales teams to refine processes, resulting in improved sales reaction times and increased sales acceptance leads.
My leadership in innovative marketing strategies has enhanced brand engagement through rigorous testing, advanced analytics, and effective campaign execution. I have implemented scalable email marketing strategies, developed automation workflows, and managed CRM systems, all of which have significantly boosted lead generation and conversion rates. My skills in web design, data visualization, and project management tools further support my capability to deliver comprehensive marketing solutions.
With a Bachelor of Science in Business Administration (Marketing) from SUNY Old Westbury and certifications in HubSpot, Google Analytics, and RevOps, I bring a strong foundation in data analysis and creative problem-solving. My proficiency in a wide array of marketing and communication platforms enables me to lead teams effectively and drive impactful marketing operations.